Software Development – Consumer Brand Digital Ecosystem

Case Background

Client needed to build a complete digital ecosystem for a consumer electronics brand, including official website, membership points system, mobile app, and cloud services. Original system had chaotic information architecture, poor user experience, and lacked effective member incentives. Mobile app had limited functions and couldn't effectively integrate with website and cloud services. Cloud services lacked GDPR compliance design, posing data security risks.

Problem Diagnosis

Through technical audit and user research, we found: website information architecture was unreasonable, making it difficult for users to find needed information; membership system design lacked appeal, unable to effectively improve user stickiness; app interaction experience was outdated, functions were scattered, unable to form closed-loop; cloud service architecture lacked security and compliance design, unable to meet EU GDPR requirements; lacked unified monitoring and logging systems, low operational efficiency.

Specific Improvements

Website Information Architecture Rebuild

What We Did:

Adopted user-centered design methodology to reorganize website information architecture. Established clear three-level navigation system, optimized product categorization and search functionality. Implemented responsive design ensuring good experience across different devices. Built content management system (CMS) supporting flexible content updates and publishing. Optimized page loading speed, implemented CDN acceleration and image optimization.

Problem Solved:

Solved the problem of chaotic website information and difficulty for users to find needed content, improving user experience and website usability.

Client Results:

Website bounce rate decreased by 42%, average page dwell time increased from 1.2 minutes to 3.5 minutes, user task completion rate increased by 65%.

Membership System Design

What We Did:

Designed multi-tier membership points system, including points earning mechanisms (product usage, sharing, reviews, etc.), membership level system (Regular, Silver, Gold, Diamond), points redemption mall and exclusive benefits system. Established points algorithm ensuring fairness and incentive effectiveness of points earning. Implemented points expiration and reset mechanisms to promote user activity. Developed member data analysis system supporting precision marketing and personalized recommendations.

Problem Solved:

Solved the problem of lacking effective user incentive mechanisms and low user stickiness, improving user engagement and loyalty through points system.

Client Results:

Member registration rate increased by 180%, user monthly activity increased by 95%, points redemption rate increased by 120%, user lifetime value increased by 67%.

App Interaction Experience Redesign

What We Did:

Adopted Material Design and iOS Human Interface Guidelines to redesign app interface and interaction flows. Integrated core functions including device management, data synchronization, social sharing, membership center to form closed-loop experience. Optimized app performance, reduced loading time and memory usage. Implemented push notification system to enhance user engagement. Established seamless connection between app, website and cloud services, achieving real-time data synchronization.

Problem Solved:

Solved the problem of scattered app functions, poor experience, and inability to form integration with website and cloud, providing unified and smooth digital experience.

Client Results:

App daily active users increased by 150%, average user session time increased from 8 minutes to 22 minutes, app rating improved from 3.2 to 4.6.

Cloud Service Architecture and GDPR Compliance Design

What We Did:

Designed GDPR-compliant cloud service architecture, including data classification and labeling, data encryption (transmission and storage), access control and permission management, data backup and recovery mechanisms. Implemented data minimization principle, only collecting and processing necessary data. Established data subject rights implementation mechanisms (access, correction, deletion, portability, etc.). Deployed in EU-based data centers ensuring data does not leave EU. Established data breach detection and response mechanisms.

Problem Solved:

Solved the problem of cloud services lacking security and compliance, posing data security risks, ensuring full GDPR compliance.

Client Results:

Passed GDPR compliance certification, zero data security incidents, improved user data trust, laying foundation for European market expansion.

Security Deployment, Monitoring, and Logging System Enhancement

What We Did:

Established comprehensive monitoring system including application performance monitoring (APM), infrastructure monitoring, business metrics monitoring. Implemented centralized log management system supporting log collection, storage, analysis and retrieval. Established alerting mechanism supporting multi-level alerts and automatic response. Implemented security scanning and vulnerability detection, regular security audits. Established automated deployment processes supporting CI/CD and canary releases.

Problem Solved:

Solved the problem of lacking effective monitoring and logging systems and low operational efficiency, improving system reliability and operational efficiency.

Client Results:

System availability improved from 99.2% to 99.9%, average incident recovery time reduced from 45 minutes to 8 minutes, operational costs decreased by 35%.